Video Marketing: Increasing Visibility and Distribution of Your Video Content
Videos for your marketing content won’t do their job unless they are seen by the public, or at least by your audience.
So once you’ve finished your video, what will you do with it? How will you get it shared across the digital space? Videos are only half the work of video marketing; the rest is increasing the visibility and distribution of the video content to work for your brand to draw people in. So, where are the best channels and platforms to upload your videos, and how can you get them seen?
Social Media
Social media platforms such as Instagram, Twitter, Facebook, Tiktok, YouTube, and even LinkedIn favor video content more and more. Data has shown that video content brings over 12times more impressions than just text and photo content. That means that if you upload your videos there along with the right SEO keywords and metadata, there’s a big chance the social media algorithm will do most of the work for you.
Another advantage to uploading your videos on your brand’s social media profiles is that your followers will see it first, and remember that your followers are already those interested in you. Their engagement on your content will give the videos a significant boost to get into other people’s home pages.
Content Blogs
Getting your video on a content blog, whether it’s your business or a third-party, will get your video a lot of traffic. Content blogs talk about specific topics, often to help readers learn more about the topic or skill. Your video could be included in the blog post as an example of what the writer is talking about. If your video is informational, it will be an even better fit to include on a content blog.
Website Postings
Post the video on your brand’s website and eCommerce websites! Good video content naturally pulls in the attention and engagement of the viewer. Placing your videos on these pages will surely get viewers to stick around on your website pages longer than usual. It may even encourage them to click around more afterward!
Emailing List
If you haven’t made a mailing list option on your website, it’s time to do so now. Getting customers to sign up for your newsletters, email tips, or just a mailing list is an excellent opportunity to distribute your content to them. It feels more personal and will get your videos straight into their inbox.
If you need more advice on properly gaining traffic and visibility on your videos, video production teams are great for consultation. Don’t hesitate to contact one for your marketing strategy needs!
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